Audience Poster Questionnaire Data

Audience Poster Questionnaire Data
Which one of these posters is your favourite?
1) The Hills Have Eyes	//////
2) Severance	///////
3) The Blair Witch Project	/////
What do you think the Genre of each film is?
	Horror	Action	Comedy	Thriller	Super Natural	Mystery	Sad
1) The Hills Have Eyes	///////// ///////			///	/		/
2) Severance	///	/	//////// /////////
3) The Blair Witch Project	//////// /////////		/	/		//
Which one of these posters makes you want to see the film?
1) The Hills Have Eyes	//
2) Severance	////////
3) The Blair Witch Project	////////////
What title do you think looks most effective?
1) The Hills Have Eyes	/////
2) Severance	////////////
3) The Blair Witch Project	/
Most think poster 2's plain background:	'makes the title stand out, but looks less scary more comedy'
Most common likes and dislikes of the images used in each poster
1) The Hills Have Eyes	'picture looks quite sinister and mysterious'
	'colours are quite bland and uninteresting'
2) Severance	'colours and fonts used are eye catching'
	'layout is quite busy/crowded'
3) The Blair Witch Project	'layout is effective, the colours reflect the title/genre'
	'title is hard to read to see and is not eye catching'

From my findings in the table above I found that Severance was the favourite film poster. The film came across as a comedy I believe this is because of its use of a white background; although it makes the font stand out and a bold title as the most effective title, many predicted from its poster that it was a comedy. I also think it made the images in the picture look detached and overall amateur, this is reinforced by the quote from my questionnaire ‘the layout is quite busy and crowded’.

The Blair Witch Project and The Hills of eyes both unanimously came across as horror films, The Blair Witch Project being the most popular to see, the fight for favourite poster however was extremely close. If I could say one thing the two posters should improve on it would be that The Blair Witch Project should change to a bolder tile and The Hills of eyes is too bland in colour, the photo should be darker or more threatening.

The dark mysterious background of the Blair Witch Project obviously comes across as the most intriguing as from my studies I found that the poster was the most successful in making the audiences what to see the film. However the font in Severance were said to look most effective, the ‘colours and fonts used are eye catching’.

Using all the information from my research, I shall combine the most effective and successful features of each poster, to create our own successful poster for ‘The Last Rave’.

Trailer Audio Music

Using Garageband we created this audio sequence for our trailer, we tried to give it a strong beat to keep the theme of raving and young teens as well as a quieter lighter feel in some points to create tension. I think we successfully completed our aim to create a piece that matched its corresponding images, through errie scenes and  building to the climax in other relevant places. 

Audience Classifications

The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research. Their definition is now maintained by the Market Research Society.

The grades

The classifications are based on the occupation of the head of the household.

Grade	Social class	Chief income earner's occupation
A	upper middle class	Higher managerial, administrative or professional
B	middle class	Intermediate managerial, administrative or professional
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional
C2	skilled working class	Skilled manual workers
D	working class	Semi and unskilled manual workers
E	Those at the lowest levels of subsistence	Casual or lowest grade workers, pensioners and others who depend on the welfare state for their income

The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively. Only around 2% of the UK population identifies as upper class, and this group is not included in the classification scheme.

Youth tribe - http://www.uktribes.com/

ACORN (acronym for A Classification Of Residential Neighbourhoods) is a geo-demographic information system categorising all United Kingdom post codes into various types based upon census data and other information such as lifestyle surveys. It was developed by Richard Webber of CACI Limited, who also developed the competing MOSAIC system, and is sold to businesses, health and local authorities typically for marketing and planning purposes.